Steven Pederson, Principal Developer

Softways™ originated as a San Jose, California based developer and publisher of Macintosh software. Over the years it shifted to developing both Macintosh and Windows software released under the names of other companies. Finally, I headed for the beach: the Pacific Beach community of San Diego, California, where Softways™ remains today.

Recently, the focus shifted to advanced mobile platforms and I fell in love with iOS as it powers the iPad, iPhone and iPod touch. And when I first put the tag mobile development under the Softways name, it looked like destiny: this is what I was meant to do all along.

I care deeply about user experience, performance, and craftsmanship… just as I did a few technological revolutions ago. A bit of fun never hurt either.